Marketing - 4467 Words

The marketing strategy comparison between HM (in UK )and Metersbonwe company CHENG YI PSB Academy Abstract Clothing brand chain has been a trend over the world, which has gained much profit for the clothing retailers, such as HM, ZARA, CA and so on. They are very good at using their special marketing strategies to manage their brands. While in China, there are many brands try to use this manage model, whereas, they are still inexperienced, whose marketing strategies should be improved. So it is worthy to study. This paper introduces what marketing strategy is, and how important it is. It uses an international brand-HM in UK and a Chines local brand Metersbonwe for example, by comparing their marketing strategies†¦show more content†¦Today, there are 3,000 franchised stores locate all over China. In 2008, the total sale of it is 7 billion RMB, which ranking first among all the local and international casual wear brands in domestic market. Over 8,000 new designs of styles will be sold in every market annually by the Metersbonwe internationalized design team. Meanwhile, there are mo re than 10 thousand employees working in this company nowadays. Purpose and Scope The purpose of this article is that to study the marketing strategies of international clothing brand chains (use HM in UK for example) and find out why they are successful then give suggestions to Chinese clothing chain stores (Metersbonwe) to expand in of UK. From this article, I want to find out: Why is HM successful? What type of clothes do HM and Metersbonwe sell? What are the pricings of HM and Metersbonwe’s clothes? Where do they sell their products? How do they promote their goods? What kind of strategies can be used to help Metersbonwe expand its aboard business? Comparison between HM and Metersbonwe Product Strategy HM company (in UK). HM Company has a clear understanding of their product philosophy, which decides their product strategy directly. â€Å"Fashion and quality at the best price† has been their philosophy from they established, so the style ofShow MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customersRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. The basic concept of marketing is to identify the need of human and society, and research how to satisfy and create those need. According to American Marketing Association (AMA), defining that marketing is the processed activity which communicate and exchange valuable offerings to customers (AMA, 2013). To be more precise, the main mission of marketing is choosing targetRead MoreMarketing Concept Of Marketing : Marketing1651 Words   |  7 PagesMarketing concept Marketing plays a major function in any business organisation. The essence of marketing is about designing and managing a product and generating exchanges of value from where both the customer and the organisation can attain benefits. Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large (Solomon, Marshall Stuart, 2009, p.13). MarketersRead MoreMarketing Functions Of Marketing And Marketing1229 Words   |  5 Pagestrends, the marketing function is used as a measure in the business-to-business practice, to capture and place varied products in a market place (Kono, 2004). A typical market function provides details regarding the planning, information, product distribution, consumer support, risk taking, financing, and standardization and grading amongst other things (Makloof and Sundberg, 2006). In business a market function acts in respect to the corporate marketing, strategic marketing, field marketing and analysisRead MoreMarketing Concept Of Marketing And Marketing1413 Words   |  6 PagesMARKETING CONCEPT Marketing is an act of promoting and selling products or a service, this also includes marketing research and advertising. The marketing concept is the philosophy used by companies to analyse the needs of their customers so they can be better than the competition. As well as this they must also take into consideration the companies capabilities and the environment it is working in, as they can face the pressures of environmental changes. By using the marketing concept companiesRead MoreMarketing Orientation : Marketing And Marketing1450 Words   |  6 Pages A wide range of companies today prefer to adopt the marketing orientated approach to sell their new products rather than using product orientation before.In fact,marketing orientation also helps such companies to earn more profits in the long time.According to Jobber and Ellis Chadwick (2013),marketing orientation focuses on customers need as the primary drivers of organizational performance.However,this is not always the case. Product orientation still be used by some senior executives and thisRead MoreMarketing : Marketing And Relationship Marketing Essay1359 Words   |  6 PagesIntegrating Marketing With the shift in the external marketing environments, Apple has also shifted its marketing strategy. It personalizes marketing through experiential marketing and relationship marketing. â€Å"Experiential marketing promotes a product by not only communicating a product’s features and benefits but also connecting it with unique and interesting consumer experiences† (Strategic Brand Management, P. 181). Customers can easily experience a sense of community every time they walk in intoRead MoreMarketing Analysis : Marketing And Marketing1770 Words   |  8 PagesWhat is Marketing? A plethora of individuals seem to be misinformed about marketing. Several of these individuals believe that marketing is just advertising. Others will tell you that marketing is all about sales, insinuating that all marketers are just salesmen. Now these beliefs are both right and wrong. â€Å"How can they both be right and wrong at the same time?† you may be asking yourself. Well they are right, because marketing encompasses both advertising and sales. They are both wrong by assumingRead MoreMarketing Mix Of Marketing And Marketing1001 Words   |  5 PagesIn The cutting edge world of marketing dated back in the late 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of four components. A company who has adopted 4P approach focuses on product, whereas company who has adopted the value approach focuses on value to the consumer. One of other marketing mix is the Value approach. This approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customersRead MoreMarketing Analysis : Marketing And Marketing1878 Words   |  8 PagesIntroduction Marketing research is the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implements

Big Dat Seizing Opportunities, Preserving Values Review

Big Data: Seizing Opportunities, Preserving Values Review Big Data is defined as extremely large data sets that can be used to analyze and compute to reveal patterns and trends, and associations. The US first started to collect data through the First Census and crop yields to track our harvest and how to improve on it. Today we do the same thing but on a much larger scale. In 2011 we hit 1.8 zettabytes of data generated in that year, that is 1,000,000,000,000 gigabytes of data we have to analyze and compute, and it was estimated to quadruple in 2013. The reason we continue to generate more and more data every year is through the technology we have today and the information that they record and transmit to us. Now we have finally come up with a name for this, Internet of Things. The internet of things is every device that can connect to the internet and transmit data, these thing can range from your: car, phone, fridge, thermostat, smart watch, computer, etc. Big Data today will be measured in 3 fields volume, velocity, variety. Volume how b ig the data actually is, how many zettabytes how much space and energy does it cost to have this volume. Velocity how fast we can analyze this data and put it to good use as well as how fast can transfer such volume of data from one location to another. Lastly variety, since the volume of data is so enormous we have and equally wide variety ranging from cat videos on the internet to private leaks to research and scientific papers written

Concept of Organisational Citizenship Behaviour

Question: Undertake a Literature Review on the dimensions and antecedents of organisational citizenship behaviour (OCB). The review is to focus solely on refereed academic publications? Answer: Introduction This literature review is aimed at analysing the dimensions and antecedents of organisational citizenship behaviour. However, in analysing such dimensions and antecedents, it is essential that a thorough understanding of the concept of organisational citizenship behaviour is achieved which should be followed by the analysis of these dimensions and antecedents. As a result, the structural analysis including the introduction of such concept of organisational citizenship behaviour and followed by its analysis of antecedents and dimensions is performed as follows: Concept of Organisational Citizenship Behaviour An analysis of the concept of organisational citizenship behaviour in the existing literature suggests that it is mainly known as the discretionary workplace behaviour that exceeds ones basic job requirements. As indicated by Bonaparte (2008), organisational citizenship behaviour (OCB) is an old concept that is being studied since 1970s and it is defined as the voluntary contribution as made by individuals within organisations aimed at leading the organisation to higher success levels. It is a kind of behaviour on the part of employees of the organisation that goes behind what has been indicated in their job requirements. It is therefore largely discretionary and the focus is towards benefitting the organisation in attaining higher success levels. The employee contribution aimed at facilitating the efficient functioning of the organisations is defined as OCB according to Gemmiti (2008). As indicated by Hinrichs, Prieto and Howell (2010), there can be positive level of performance bei ng possible within organisation from applying OCB and these include organisational success in the form of enhancement in the productivity levels, group activity coordination, efficient resource utilisation, and also the benefits in terms of achieving employee adaptability to environmental changes. Overall, it can be defined as the contribution by the employees of the organisation on their own willingness and abilities aimed at enhancing organisations performance. Dimensions of Organisational Citizenship Behaviour An analysis of the existing literature indicates about various major dimensions of the concept of organisational citizenship behaviour. A study by Hinrichs, Prieto and Howell (2010) has identified that there are five important dimensions of organisational citizenship behaviour and these can be best defined as conscientiousness, civic virtue, sportsmanship, courtesy and altruism. These are the important five dimensions of OCB and they are crucial in helping co-workers in following their company rules without involving into any kinds of complaint processes and it involves their active participation in the organisational activities. Although these five dimensions of OCB have been identified, yet an analysis indicates that they have different level of meanings and understanding. An analysis of each such dimension is performed as follows: Altruism: This has been an important dimension that is concerned with the discretionary behaviour and the main purpose has been to help other people in respect to their specific tasks or problems within organisation. This could be in the form of working for other employees or performing his/her task in case of his absence within organisation on a particular day (Solan, 2008). Conscientiousness: This dimension is focused towards going beyond the minimum role requirements from employees within organisation and this could be in the form of not taking any extra breaks or complying with the rules and policies of the company all the time (Organ, Podsakoff and MacKenzie, 2005). Sportsmanship: This particular dimension of OCB indicates that it is concerned with measuring discretionary behaviour that involves the employee willingness in tolerating an ideal situation without performing excessive levels of complaints (Organ, Podsakoff and MacKenzie, 2005). Courtesy: This is another important dimension of OCB and it requires discretionary behaviour on the part of employees with a view to preventing any kinds of occurrences of work related problems. This could be in the form of adverse effect of a situation on other employees of the organisation (Solan, 2008). Civic Virtue: This particular dimension of OCB indicates that the employees of the organisation are highly responsible and they participates in a responsible manner in the activities undertaken within organisation, and their main focus area is towards the political life of the organisation which could be in the form of keeping up with the developments of the company (Organ, Podsakoff and MacKenzie, 2005). These are the important dimensions of the concept of OCB and they are aimed at achieving voluntary contribution on the part of employees of the organisation with a view to ensure enhanced overall organisations performance. Antecedents of Organisational Citizenship Behaviour Having understood the important dimensions of OCB, this section of literature analysis is now aimed at analysing the antecedents of this concept. There are different studies in the past that have examined various important antecedents of OCB. According to a study as conducted by Suresh and Venkatammal (2010), there are different important antecedents of this concept of OCB. An analysis of the study findings suggests that job satisfaction is the most significant antecedent of this concept of OCB and this has been revealed in a study conducted by Organ and Ryan (1995) which suggested findings that there has been the existence of modest relationship between job satisfaction and OCB. However, it is not only the job satisfaction, but there are other important antecedents that have been noted apart from job satisfaction and these attitudinal measures include organisational commitment, task characteristics, organisational justice and leadership behaviour. Apart from this, a study by Podsakoff, MacKenzie, Paine and Bachrach (2000) indicated about a large range of personality characteristics that have direct level of support as the antecedents of OCB. These are mainly identified as agreeableness, conscientiousness, and positive and negative affectivity. These important personality characteristics are aimed at supporting the practising of OCB within organisation. In addition to the personality characteristics, a study by Todd and Kent (2006) has indicated about a large range of task characteristics and these are identified as routinisation, feedback, and intrinsic satisfaction. There has been a positive level of correlation being identified in respect to these important task characteristics and the dimensions of OCB including altruism, courtesy, civic virtue, conscientiousness, and sportsmanship. Overall, the analysis suggests about the existence of large number of antecedents of the concept of OCB and they are crucial to achieving OCB w ithin organisation in a positive manner, and thereby in leading it to higher success levels. Conclusion This literature analysis was aimed at analysing the concept of OCB and the important dimensions and antecedents of the same. The performance of analysis revealed significant findings which suggest that OCB is voluntary contribution as made by individuals within organisations aimed at leading the organisation to higher success levels. There are important dimensions of this concept being noted and these are identified as conscientiousness, civic virtue, sportsmanship, courtesy and altruism. Apart from this, the analysis of the literature has also resulted into the identification of important antecedents of OCB and these include job satisfaction, organisational commitment, task characteristics, organisational justice and leadership behaviour. These important antecedents are the crucial determining factors of practising OCB in a highly efficient manner across the organisation. There are specific task characteristics as well as personal characteristics that have been identified and it was found that there has been positive level of correlation and support of these characteristics over OCB. References Bonaparte, W. (2008), The Impact of Organizational Citizenship Behavior and Organizational Commitment on Organizational Performance, ProQuest. Gemmiti, M. (2008), The Relationship Between Organizational Commitment, Organizational Identification and Organizational Citizenship Behavior, BoD Books on Demand. Organ, D.W., Podsakoff, P.M. and MacKenzie, S.B. (2005), Organizational Citizenship Behavior: Its Nature, Antecedents, and Consequences, SAGE Publications. Organ, D. W., and Ryan, K. (1995), A meta-analytic review of attitudinal and dispositional predictors of organizational citizenship behaviour, Personnel Psychology, Vol. 48 (4), 775-802. Podsakoff, P. M., MacKenzie, S. B., Paine, J. B., and Bachrach, D. G. (2000), Organizational citizenship behaviours: A critical review of the theoretical and empirical literature and suggestions for future research. Journal of Management, Vol. 26 (3), 513-563. Solan, A.M. (2008), The Relationships Between Emotional Intelligence, Visionary Leadership, and Organizational Citizenship Behavior in Continuing Higher Education, ProQuest. Suresh, S. and Venkatammal, P. (2010), Antecedents of Organisational Citizenship Behavior, Journal of Indian Academy of Applied Psychology, Vol. 36 (2), pp. 276-286. Todd, S. Y., and Kent, A. (2006), Direct and indirect effects of task characteristics on organizational citizenship behaviour, North American Journal of Psychology, Vol. 8 (2), 253-268. Wang, L., Hinrichs, K.T., Prieto, L. and Howell, J.P. (2010), Five dimensions of organisational citizenship behaviour: Comparing antecedents and level of engagement in China and the US, Asia Pacific Journal of Management, Vol. 1, pp. 1-20.

Skyscrapers Essays - Structural System, Skyscraper,

Skyscrapers skyscraper architecture http://www.coshe.com/search/ The architectural design of the 20th century skyscrapers has been redefined due to the advancement of our modern technology. Benny Louie Humanity 450 Dr. Maureen Schmid 17 May 1999 The architectural design of the 20th century skyscrapers has been redefined due to the advancement of our modern technology. In our modern society, the architectural design of skyscrapers is changing the downtown landscape of metropolitan areas. Due to the change of technologies, it has changed the architectural design of skyscraper dramatically in terms of the its function, design structures, heating and cooling systems and it social status in society. The basic function of the architecture is to provide a roof over peoples' head. The main purpose of architecture is to act as a shelter for people to protect themselves against Mother Nature. As civilization development advances, we increased our knowledge and became more creative. People start to design buildings for means of displaying wealth and social status. The skyscraper fits the criteria to show the social status of such building with great height and elegance to the society. According to O'Gorman, ?architecture is a form lang uage, of communication.? (P.89) This communication is represented in the forms of texture, shape and style that reflects certain period of time. In the early period, architectures were associated with style and culture. ?The Greeks built marble temples with Doric, Ionic or Corinthian columns. Egyptian architecture used heavy lotus columns, massive battered walls and pyramidal forms. The Gothic style used point arch, vast areas of stained glasses, pointed rib-vault construction.? (P. 92) Each had its unique characteristic feature to express its message. In the 20th century architectural design, architecture is no longer viewed as simple shelter to provide a roof over peoples' head. Architectures are designed with a more environmental conscious issue like cost, energy conservation and practicality of the structure. The interior environment is designed according to the space function of the structures. For example, ?a dance hall, needs a large open-space with sufficient room for the ba nd and a bar and maybe for tables and chairs around the edge so that people can sit and chat.? (Conway in terms of building, the taller the better. People had been fascinated with skyscraper ever since the birth of the first skyscraper in 1895. It was a 10-stories high steel frame structure designed by William Le Baron Jenney in 1885, named ?Home Insurance Building.? (Bennett, P.40) Over the year as steel and concrete production technologies reach a higher level, architects use these new materials to reach greater height in the design of skyscrapers. The improvement of the skyscraper structures starts from 10 floor stories to high as 150 floor stories high.

Comparisons of love in A rose for Emily and Sweat Essay Example

Comparisons of love in A rose for Emily and Sweat Paper When we think about love, we usually associate it having positive effects on the lives of individuals. But as portrayed by William Faulkner in A Rose For Emily and by Zora Neale Hurston, in Sweat, the effects of love can be deadly. In A Rose For Emily, Emilys love causes her to kill to keep, and in Sweat, Delias love causes her to kill to let go. Because she grew up under a very strict set of laws, Emily comes into contact with very few men. Actually, the only man that has any influence in Emilys life is her farther, who she loves very much. As a direct result of her fathers protective nature over her, Emily grows inseparable from her father. So when her farther dies, his death sends Emily into a deep depression. One day Emily meets Mr. Homer Barron, who after dating for a short while she falls deeply in love with. Emily falls in love with Homer because besides her farther, he is the only man she has every spent any time with. Emily sees Homer as a father figure, which directly causes her to fall so deeply in love with him. When homer tells Emily that he intends to leave her, Emily does not understand how to handle this news. We will write a custom essay sample on Comparisons of love in A rose for Emily and Sweat specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Comparisons of love in A rose for Emily and Sweat specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Comparisons of love in A rose for Emily and Sweat specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Not completely recovered from the death of her father and deeply in love with Homer, Emily is unwilling to let another man she loves leave her. Emily kills Homer, puts him in their bed, and sleeps next to his dead body every night. Although we may view this of the behavior of someone who is psychologically ill, Emily sees this as totally normal. If Emilys father let her socialize with members of the opposite sex more at a young age, she would not have become so easily attached to the first man she interacted with. Although Emilys father is to blame for the majority of her suffering, Emily is not totally innocent. After her fathers death if Emily would have been open to enjoying life and meeting people, she would have met numerous male friends and wouldnt have attached herself to just one. In Zora Hurstons story Sweat, Delias resistance to leave her husband demonstrates how much she loves him. Every since the second month of their fifteen year marriage, Sykes began beating on Delia. Other than her love for him, there is no other possible explanation for Delia to remain in a relationship for fifteen years and take the abuse that she takes. Delia stays with Sykes even though she knows he cheats on her. Not only does he cheat on Delia but Sykes uses Delias money, because he has no job, to buy things for his mistress and to pay for her hotel. If she really didnt care about Sykes, Delia wouldnt take care of him the way that she does. She even loves him enough to try to make their relationship work in the midst of their daily fighting. Hurston says, Delia and Sykes fought all the time now with no peaceful interludes. They slept and ate in silence. Two or three times Delia had attempted a timid friendliness, but she was repulsed each time (p. 600). This quote demonstrates that through all their adversity, Delia attempts to reconstruct their relationship. Her love for Sykes makes Delia ignorant to the fact the he will never change, and that all her attempts to ignite any flame in their relationship is void. Because he knows that she despises snakes, Sykes decides to bring a snake in the house, believing that it will drive Delia out of the house, therefore making room for his mistress. To make sure that his plan is a success, Sykes puts the snake in the hamper, which contained the clothes that Delia was to prepare for work the following day. In the end the plan backfires and the snake bites Sykes on the neck. He calls for Delia to help him, but much to his dismay, she just stands there and looks at him. Although a slight possibility to save Sykes may have been present, Delia decides enough is enough. For the last fifteen years of her life Delia died a very slow death. Everyday Sykes killed her mentally, emotionally, and physically. He beat her, cheated on her, and talked about her, things which Delia was forced to rise from daily. So because she loves Sykes so much, Delia decides it just time to let go and be reborn once more. Both authors demonstrate two strong sides of relationships between man and woman, and the different paths that the love leads each relationship to take. In Faulkners A Rose For Emily, Emilys love for her father was so strong that when he died and she fell in love with Mr. Homer, she refused to let him go under any circumstances. She feels as though she needs the presence, dead or alive of someone that closely resembles her father. In Hurstons Sweat, Delia is a fool in love for such a long time that she doesnt see anyway out. She loves Sykes for who he was not what he has become. Deep down inside she knows that the soul of the man she married died a long time ago, but love causes her to deal with the flesh of her foolish husband for so long. When the opportunity becomes available, her love allows her to Sykess flesh rest. Both authors show that sometimes when dealing with love it can be hard to let go, but in the end its what we should do. Also, both illustrate as a direct result of love, both women are psychologically damaged. The damage that Emily suffers causes her to kill, and the damage that Delia suffers allows her to take countless amounts of abuse, and in the end, to let Sykes die.

Bacteria Relationships - Bacteria and Humans

Bacteria Relationships - Bacteria and Humans Bacteria are all around us and most people only consider these prokaryotic organisms to be disease-causing parasites. While it is true that some bacteria are responsible for a large number of human diseases, others play a vital role in necessary human functions such as digestion. Bacteria also make it possible for certain elements such as carbon, nitrogen, and oxygen to be returned to the atmosphere. These bacteria ensure that the cycle of chemical exchange between organisms and their environment is continuous. Life as we know it would not exist without bacteria to decompose waste and dead organisms, thus playing a key role in the flow of energy in environmental food chains. Are Bacteria Friend or Foe? The decision as to whether bacteria are friend or foe becomes more difficult when both the positive and negative aspects of the relationship between humans and bacteria are considered. There are three types of symbiotic relationships in which humans and bacteria coexist. The types of symbiosis are termed commensalism, mutualism, and parasitism. Symbiotic Relationships Commensalism is a relationship that is beneficial to the bacteria but does not help or harm the host. Most commensal bacteria reside on epithelial surfaces that come in contact with the external environment. They are commonly found on the skin, as well as in the respiratory tract and the gastrointestinal tract. Commensal bacteria acquire nutrients and a place to live and grow from their host. In some instances, commensal bacteria may become pathogenic and cause disease, or they may provide a benefit for the host. In a mutualistic relationship, both the bacteria and the host benefit. For example, there are several kinds of bacteria that live on the skin and inside the mouth, nose, throat, and intestines of humans and animals. These bacteria receive a place to live and feed while keeping other harmful microbes from taking up residence. Bacteria in the digestive system assist in nutrient metabolism, vitamin production, and waste processing. They also aid in the hosts immune system response to pathogenic bacteria. Most of the bacteria that reside within humans are either mutual or commensal. A parasitic relationship is one in which the bacteria benefit while the host is harmed. Pathogenic parasites, which cause disease, do so by resisting the hosts defenses and growing at the expense of the host. These bacteria produce poisonous substances called endotoxins and exotoxins, which are responsible for the symptoms that occur with an illness. Disease-causing bacteria are responsible for a number of diseases including meningitis, pneumonia, tuberculosis, and several types of food-borne diseases. Bacteria: Helpful or Harmful? When all of the facts are considered, bacteria are more helpful than harmful. Humans have exploited bacteria for a wide variety of uses. Such uses include making cheese and butter, decomposing waste in sewage plants, and developing antibiotics. Scientists are even exploring ways for storing data on bacteria. Bacteria are extremely resilient and some are capable of living in the most extreme environments. Bacteria have demonstrated that they are able to survive without us, but we could not live without them.

Worldart Research Paper Example | Topics and Well Written Essays - 1000 words

Worldart - Research Paper Example The construction was completed in 80 AD under Titus, one year after the death of Vespasian (DuTemple). The building is elliptical in shape and the measure of the axis of the ellipse is 188 m and 156 m and a height of 48 meters makes it a huge building. The seating capacity of the Colosseum was very large even by present day standards (Kleiner). The 55,000 spectators could enter the building through 80 entrances distributed round the building. The building was primarily used for staging gladiator fights; other usages include display of animal hunts, public execution and dramas based on classical mythology. The various levels of seating in the Colosseum were reserved for people with different social stature with the senators occupying the lowest level seats with the best sight (Aicher). Almost all of the construction has been carried out with travertine stone without the use of mortar. The marble stones were carved near the quarry and were put in place by iron clamps. Colosseum is still an important tourist attraction today with thousands of visitors each year. The Colosseum is of enormous interest to architecture and history students due to its unique style of construction and the history associated with it. The study of various parts of Colosseum has revealed various astonishing facts about the culture of ancient Rome (Hopkins and Beard). The Arch of Titus is situated at the highest point of Sacra Via southeast of Forum Romanum (the Roman Forum). Domitian who succeeded his brother Titus constructed it to honor Titus’s conquest of Jerusalem. The construction was completed in 82 AD, shortly after the death of Titus. The arch is the oldest surviving arch of the Roman civilization. The arch is a large structure with a height of 15.4 m and width of 13.5 m. The depth of the arch, 4.75 m is also very large as compared to the arches of that time. The structure mostly consists of pentelic marble obtained from the mountains northeast of Athens. The inside